WhatsApp Business API
THE DIFFERENT MESSAGE TYPES
Message Templates vs. Chat Messages
To initiate a conversation as a business you’ll need to setup so-called Message Templates. If a user initiates the conversation, or replies to a templated message, a ’24-hour support window’ starts, where you can reply to the user freely without a templated message.
BUSINESS INITIATED CONVERSATIONS
When you initiate a conversation with your users, you will need to use Message Templates. These templates must be pre-approved by WhatsApp. With Message Templates you can send notifications, updates, reminders, and more. In addition to text, images and PDFs are available as media message templates.
USER INITIATED CONVERSATIONS
When a user sends a message to your WhatsApp Business Account (starting the 24-hour support window) you can send messages to that user without the use of a templated message. For Chat messages, there are no WhatsApp fees.
What You Can Send with the WhatsApp Business API
Find out what content types or media files are supported with the WhatsApp Business solution.
MAIN API FEATURES
Some Key Features of the Business API
Make the service easy to implement and leverage
MEDIA MESSAGE TEMPLATES
Send Images and PDFs
Reduce friction in your customer journeys with media message templates. Send PDFs and images without waiting for your customer to reply or initiate a conversation! WhatsApp Business solution is ideal for invoices, account statements, shipping return labels, product images, and more.
WhatsApp in 3 Simple Steps
Ready to get started? It’s easy and straightforward to setup your WhatsApp Business Account with Airtouch.
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